This Privacy Policy applies to all visitors, buyers, distributors of our website, which specializes in veterinary orthopedic plates, screws, intramedullary nails, sterile surgical implants and related veterinary medical consumables. By accessing, registering, placing orders or contacting customer service, you fully agree to all terms in this policy. We comply with global data protection laws including EU GDPR, CCPA, PIPEDA (Canada), UK GDPR to protect your personal and business purchase data.

1. Information We Collect

1.1 Information You Submit Voluntarily

When creating an account, checking out, sending wholesale inquiries or applying for returns, you provide us your full name, email, phone number, shipping/business address, company name, tax ID, order records, after-sales photos and payment proof.

1.2 Automatically Collected Website Data

IP address, device type, browser information, browsing history, dwell time, cookie & tracking pixel data for traffic analysis and advertising. We DO NOT collect veterinary medical records or animal patient private data.

1.3 Payment Data

Credit card, PayPal and payment details are encrypted and stored by authorized payment processors. We do not save full card numbers on our server.

2. How We Use Your Data

  1. Order fulfillment: delivery arrangement, logistics tracking, order verification, return & exchange handling;
  2. Customer support: answering inquiries, resolving quality complaints, size/model exchange communication;
  3. Legal & accounting compliance: retain purchase documents for customs, cross-border trade and tax review;
  4. Marketing emails (opt-in only): new orthopedic product launches, wholesale discounts and quotations. You may unsubscribe at any time;
  5. Website optimization: analyze visitor behavior to improve product pages and checkout process;
  6. Risk prevention: identify fraudulent orders, fake payments and invalid after-sales requests.

3. Data Sharing & Cross-Border Transfer

  1. Limited third-party sharing: we only share necessary data with logistics providers, customs agents, payment gateways, website hosting and advertising tools. All partners sign non-disclosure agreements and may only use data for order fulfillment.
  2. No data selling: we never sell, rent or lease your contact information or purchase history to irrelevant third parties.
  3. Cross-border data transfer: customer data is stored on compliant overseas servers with end-to-end encryption under GDPR transmission standards.
  4. Legal disclosure: we will provide data to court, customs or regulatory authorities upon official legal requests.

4. Cookies & Tracking Pixels

We use cookies and tracking pixels (Meta Pixel, Google Ads):
  • Essential cookies: maintain login status, shopping cart, language & currency settings, cannot be disabled;
  • Marketing cookies: record browsing preference for targeted veterinary equipment ads. Visitors may reject marketing tracking via site pop-up.
     
    You can clear cookies or disable tracking permission in your browser settings anytime.

5. Data Retention Period

  1. Order, shipping and purchase records: stored for 7 years for cross-border trade, tax and after-sales traceability;
  2. Marketing subscription data: retained until you unsubscribe;
  3. Website browsing cookie data: auto-deleted after 12 months;
  4. Upon your data deletion request, we will erase all personal data within 15 business days except documents required by law.

6. Your Data Subject Rights (Global Users)

Under GDPR, CCPA and local privacy regulations, you may submit requests via our support email to exercise below rights:
  1. Right of access: request a full copy of all personal & business data stored by us;
  2. Right of rectification: update incorrect shipping address, contact or company information;
  3. Right of erasure (right to be forgotten): request full deletion of your personal data (legal archive records excluded);
  4. Right of data portability: export electronic copies of your orders and contact details;
  5. Right to object marketing: permanently stop promotional emails and targeted ads;
  6. Right to restrict processing: limit our use of your browsing tracking data;
  7. Non-discrimination: exercising privacy rights will not affect your normal purchasing service.

7. Data Security

Our website runs full SSL encryption. Backend access is limited by multi-level permission control, with regular server security audits. Sterile implant order and wholesale business files are separately encrypted. No internet transmission can guarantee absolute security. Please contact support immediately if you detect abnormal account login.

8. Minors Protection

Our products are professional veterinary medical devices, not intended for users under 18 years old. We do not intentionally collect data from minors.

9. Third-Party Websites Disclaimer

External links to logistics, payment and social platforms are not governed by this policy. Please read their independent privacy notices after redirection.

10. Policy Update & Contact Information

We reserve the right to revise this Privacy Policy, and updated versions take effect once published on the website.
 
Email for privacy & data subject requests: [email protected]
 
Company Name:BIORTHO CO., LTD